Privacy Policy
Last Updated: January 22, 2026
1. Introduction
Welcome to cpm-calculator.io ("we," "our," or "us"). We provide a free online CPM (Cost Per Mille) calculator tool.
We value your privacy. This Privacy Policy explains that we do not require you to create an account, and we do not store the data you enter into our calculator. Our business model relies on advertising and anonymous analytics provided by third parties (Google).
2. Data Controller
This is a personal web project.
Website URL: https://cpm-calculator.io
Contact Email: support@cpm-calculator.io
3. No Personal Accounts & Local Processing
To maximize your privacy:
No Account Required
You do not need to register, log in, or provide your name/email to use our calculator.
Local Processing
The numbers you enter into the calculator (e.g., Budget, Impressions, CPM) are processed locally in your browser using JavaScript. We do not transmit these input values to our servers, nor do we store them in any database.
4. Information Collected by Third Parties
While we do not collect data directly, we use third-party services that may collect information from your browser to provide functionality and advertising.
4.1. Google Analytics
We use Google Analytics to understand website traffic (e.g., which countries users come from, which pages are popular).
Google Analytics collects data such as your IP address, browser type, device type, and visit duration.
This data is aggregated and anonymized. We cannot use it to identify you personally.
4.2. Google AdSense (Advertising)
We use Google AdSense to display advertisements. This is the sole revenue source supporting this free tool.
Cookies: Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites.
Personalized Ads: Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet.
GDPR/CPRA Compliance: For users in the EEA, UK, and California, we utilize a Consent Management Platform (CMP) certified by Google to manage your privacy choices regarding these ads.
5. Cookies and Consent
We use cookies strictly for analytics and advertising. We do not use cookies to store your personal calculation history.
Cookie Consent Banner: Upon your first visit (depending on your location), you will see a pop-up banner allowing you to accept or reject non-essential cookies. You can update your preferences at any time via the link in the website footer or the banner settings.
Opt-Out: You can opt out of personalized advertising by visiting Google Ads Settings.
6. Data Retention
User Input: We retain zero data regarding your calculator inputs.
Analytics Data: Data collected by Google Analytics is retained according to Google's standard retention policies (typically 14 or 26 months) before being automatically deleted.
7. Links to Other Sites
Our website may contain links to external sites. We are not responsible for the content or privacy practices of these third-party sites.
8. Changes to This Policy
We may update this policy to comply with new regulations (like changes in AdSense policies). We will notify you by updating the "Last Updated" date at the top of this page.
9. Contact Us
If you have questions about how this site works, please contact:
Email: support@cpm-calculator.io